The Aspar Circuit became the ideal setting for the presentation of IVECO’s new multi-energy range, where 500 participants had the opportunity to discover and test the brand’s most innovative models. This event was not only a platform to showcase the range of light, medium and heavy duty vehicles, but also an opportunity for the attendees to live the unique experience offered by the circuit.
Valencia, October 8, 2024
The Aspar Circuit: the epicenter of innovation and the motoring experience
The sports complex located in Guaddasuar was the perfect setting for IVECO to present its new and electrifying range of models.
During two intense weeks, IVECO has presented the main novelties of its light, medium and heavy ranges to a total of 500 participants who have been able to get to know and test the latest generation of the brand’s model range.
Thanks to this massive event that has turned the Aspar Circuit into the epicenter of the brand’s universe for several days, the press, customers, partners, ambassadors and drivers of the IVECO loyalty program (Drivers Fidelity Club) have been able to exchange ideas and enjoy a series of activities that have made this presentation an unforgettable day for all attendees.
An unforgettable event in an exceptional setting
The main track of the Aspar Circuit, 2.2 kilometers long, became the perfect setting to test the vehicles present at the event and enjoy a multitude of activities. The track was divided into seven zones where attendees could enjoy a series of very different but equally exciting experiences.
Likewise, attendees were able to test the ADAS systems of the vehicles in the 12,000m2 that make up the paddock, and were able to eat in the Hospitality that accompanies the Aspar Team in its journey in the World Motorcycle Championship.
In addition to testing their new products, the Aspar Circuit facilities offered attendees a series of activities that further enriched the event. From exciting karting races on its 850-meter track, to visits to the Aspar Museum, where guests were able to learn about the history of Jorge Martínez Aspar and the team, recently crowned Moto3 World Champion with David Alonso at the helm.
Jorge Martínez “Aspar”, CEO Aspar Circuit: “After inaugurating the Aspar Circuit just a few months ago, being able to host this Iveco event has been a great experience. We are very grateful for the trust they have placed in us and for choosing us to showcase their new multi-energy range. This type of event allows us to position ourselves as a place where large companies, such as Iveco, can show and present their products. We hope that all their customers, partners, ambassadors and press guests were able to enjoy all the possibilities offered by our facilities”.
Ruggero Mughini, general manager of IVECO Spain and Portugal: “We are very proud to have presented our newly renewed range at this exclusive event held at the Aspar Circuit in Valencia. This event was a unique opportunity for more than 500 participants to get a first-hand look at the new models in our light, medium and heavy range, including the recently introduced electric light vehicle, eMoovy.”
“Our main objective with this event has been to transfer all the new products through a unique experience so that our guests could live it in first person, thus knowing each of the novelties of our models. The Aspar Circuit has been the perfect testing space to test the new MY24 range, thanks to its fantastic facilities and location. I would like to thank everyone who attended the event for their enthusiasm and support.”
